Only the Coolest Swedish Girls Know About This Brand

Erin Fitzpatrick

We don't blame you for loving fast fashion, but supporting locally made, handcrafted brands is a refreshing change of pace—a sentiment Emma Watson definitely agrees with. Swedish brand All Blues originally created its Ellipse collection for the actress's Beauty and the Beast press tour, which means it, along with the rest of the brands she wore, had to be approved by sustainability consultancy Eco Age.

"Since we produce all products by hand in Stockholm by a third-generation, family-owned goldsmith company and source all silver and gold through a local jewelry metal supplier, we were approved," All Blues co-founder and CEO Jacob Skragge told Who What Wear.

Watson's support of the brand may draw you in, but All Blues' sleek designs will turn you into a true fan. The pieces are made with 925 sterling silver and boast cool minimalistic vibes. You'd be wise to commit the name to memory: All Blues has set its sights well beyond Stockholm and is currently available on Need Supply Co.'s website and in Totokaelo stores in the U.S. So don't let Swedish girls (and Watson) have all the fun—shop the brand below.

Scroll down to shop our favorite All Blues pieces from the brand's newest campaign.

Add a Comment

More Stories
1