Alice + Olivia Has a New Denim Line

last updated 13 August 2019

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Alice + Olivia has long been the go-to source for many fashion girls when they're in need of a fun party dress that's still cool and wearable. But because life often calls for something a little more chill, the designer of the veteran brand, Stacey Bendet, just launched a sister brand that's full of more casual pieces you'll wear on repeat. And because the line was inspired by the laid-back Los Angeles lifestyle, she named Alice + Olivia's new sister brand AO.LA.

The primary focus of AO.LA is ultra-flattering premium denim and tees and jackets to go with it. While we're certainly enamored with the beautiful brightly colored kimonos, it's the Good High Rise Exposed Button Jeans that are at the top of our wish list. The skinny jeans are described as "flattering and versatile" and feature of touch of stretch for comfort. Not only that, Bendet told Neiman Marcus (an exclusive retailer of the new brand) that "these jeans will turn heads."

AO.LA is currently stocking 10 different denim styles, including exposed-zipper skinnies, high-rise and low-rise styles, and cropped flares in a variety of washes. Given that the world is always on the hunt for a new source for cool denim, we predict that fashion girls will quickly take notice of this new line, especially the aforementioned exposed-button skinny jeans. Oh, and did we mention that each pair of jeans features an empowering message embroidered in the waistband, and 10% of profits go to the Good+ Foundation, which provides essentials to families in need?

Keep scrolling to shop the exposed button skinny jeans and a few other cool pieces from the new brand.

AO.LA

Good High Rise Exposed Button Jeans

See why we like these so much? Available in sizes 24 to 32.

AO.LA

Kalena Draped Kaftan

We'd pair this with a white tee and dark denim skinny jeans.Available in sizes XS/S to M/L.

AO.LA

Perfect Cropped Kick Flare Jeans

You can never have too many cropped flares.Available in sizes 24 to 31.

AO.LA

Lupe Reversible Kimono

This stunning kaftan is reversible, for those days when you want something a little more subtle.Available in sizes XS/S to M/L.

AO.LA

Good Low Rise Exposed Zip Jean

These are the coolest low-rise jeans we've seen in awhile.Available in sizes 24 to 31.

Up next: 20 cute outfits to wear with skinny jeans.

Opening Image: AO.LA

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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.