When Cool Girls Get Engaged, This Is the Designer They Follow on Instagram

Allyson Payer

These days, more than ever, women are seeking wedding gowns that would never be seen on a wedding cake topper, so to speak. Brides want to wear something fresh and different on one of the most memorable days of their lives. Enter New York City–based designer Alexandra Grecco, the designer who has been answering fashion girls' prayers since she launched her first bridal collection in 2014 (she also designs ready-to-wear pieces). Her collections, which "feature ethereal gowns for the less traditional bride," are filled with directional yet timeless handmade dresses that in-the-know women are choosing for their walks down the aisle. (Oh, and did we mention how good her Instagram account is?) We're so taken with her stunning, unique gowns that we wanted to hear her perspective on everything from wedding dress trends to shopping mistakes straight, and she kindly took us up on it. And FYI, you can try her gowns on in person at bridal boutiques around the world, or just order directly via Grecco's site.

Below, read Grecco's answers to our burning questions on all things wedding dresses, and see some of her stunning gowns along the way.

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