Shop Alexander Wang's See-Now-Buy-Now Capsule Before It Sells Out
From Thakoon to Tom Ford, more and more designers are experimenting with the see-now-buy-now model, disrupting the established fashion cycle in favor of a more consumer-friendly approach. For his S/S 17 show at New York Fashion Week, Alexander Wang announced his collaboration with Adidas Originals during the finale and smartly did a test-run of the see-now-buy-now strategy at the show's after-party, where pieces from the collaboration were available for purchase. Shortly after, the brand announced a pop-up truck selling the merch would be making stops in New York, London, and Tokyo.
It looks like the experiment's results were to his liking, because now Wang is back at it again with a capsule collection of his S/S 17 collection. Vogue.com announced the exciting news this morning, and while you can already browse the sure-to-sell-out items on the brand's site, you won't be able to make any purchases until tomorrow.
Click through the gallery below to see what you can shop right now from Alexander Wang's S/S 17 collection.