Alexa Chung Uncovers What Trend Forecasters and Buyers Actually Do

Nicole Kliest

In the latest episode of her Future of Fashion docuseries with British Vogue, Alexa Chung speaks with designer Paul Smith, a department store buyer and a representative from trend-forecasting powerhouse WGSN.

Shop Alexa Chung's latest collection with AG Jeans!

Click above to watch, and tell us what you think of the episode in the comments below!

In the latest episode of her Future of Fashion docuseries with British Vogue, Alexa Chung speaks with designer Paul Smith, a department store buyer and a representative from trend-forecasting powerhouse WGSN.

Shop Alexa Chung's latest collection with AG Jeans!

Click above to watch, and tell us what you think of the episode in the comments below!

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