Meet the Brand Quietly Winning Over NYC It Girls

Aemilia Madden
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@ajaie_alaie

Whether you consider social media a blessing or a curse, there's one major positive you can't deny: It's allowed a visibility for up-and-coming brands that never existed in the days before Instagram or Twitter. Now, fresh faces have the chance to show off their aesthetic and point of view in an uncensored way, and we have to admit we find it pretty inspiring. 

One such brand we've had our eye on is Ajaie Alaie, born in 2015 courtesy of New York–based Daniella Samper. She notes that clothing is "the one thing that is with us all day long, so why not make it something that reminds us to love ourselves?" Samper's designs are simple yet cool. Each skirt or dress may seem bare, but details like buttons and ribbon ties stand out up close. Samper notes the balance between a piece that's easy-to-wear and special at the same time as her goal, I want it to be your go-to dress. I want her to not want to throw it away after a few wears"

Samper's designs are simple, yet effortlessly cool. Each skirt or dress may seem easy, but details like buttons and ribbon ties stand out up close. Samper notes the balance between a piece that's easy-to-wear and special at the same time as her goal, I want it to be your go-to dress. I want her to not want to throw it away after a few wears."

As we see a cultural shift away from fast fashion and towards the idea of thoughtful dressing, Ajaie Alaie seems poised to continue its success among It-girls in the know.

Read on to shop a few of our favorite pieces from Ajaie Alaie now!

 

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