The Affordable Brands Celebs Are Wearing Right Now

Yes, celebrities are notorious for wearing the most luxe designers and trends of the moment, but don’t put it past them to sneak in a more affordable and slightly more practical item from time to time. When word gets out that a celebrity like Gigi Hadid has been spotted wearing a $60 pair of sneakers, she all of a sudden becomes that much more relatable. Sure, there are a few retailers we regularly see in the closets of our idols, but lately we’ve noticed a few newer affordable brands they love that are just as fabulous. We can’t wait to share them with you!

Keep scrolling to see the affordable brands celebrities have been wearing lately.

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(Image credit: Stefanie Keenan/Getty Images)

On Emma Roberts: Luv AJ x Iconery Mini Cross Hoop Earrings ($975) in 14K Rose Gold; ASOS Ruffle Detail Vintage Blouse With High Neck ($55); Mother Denim The Insider Crop Jeans ($205); Imagine Vince Camuto Ossie Studded Dorsay Heels ($160) in Black.

Shop our pick:

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(Image credit: Splash News)

On Gabrielle Union: Forever 21 Stripe Pleated Skirt ($18) and Faux Leather Crossbody ($23); Soludos Platform Tennis Sneakers ($159).

Shop our pick:

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(Image credit: VM/Goodwin/FAMEFLYNET PICTURES)

On Kendall Jenner: Ahlem Concord Sunglasses ($450); Balenciaga Classic City Mini Bag ($1325); Mother Vagabond Jeans ($228); Aquazzura Linda Sandals ($675).

Shop our pick:

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(Image credit: Splash News)

On Hailey Baldwin: Nasty Gal Let's Get Physical Ribbed Bodysuit ($38); Sophia Webster Metallic Leather Lace-Up Sandals ($695); Kye Fall 2016 Bomber Jacket & Shorts.

Shop our pick:

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On Gigi Hadid: Jonathan Cohen F/W 16 Suit; Komono Stella Sunglasses ($70); People Footwear The Phillips Sneakers ($60).

Shop our pick:

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(Image credit: AKM-GSI)

On Dakota Fanning: Mother Insider Crop Step Fray Jeans in Wait Until Dark ($225); Storets Sharp End Varsity Top ($78); Topshop Bonded Belted Truster Coat; Super by Retrosuperfuture Panama Sunglasses; Chanel Cruise 2016 Waist Chain Flap Bag; Adidas Originals Stan Smith Fairway ($75).

Shop our pick:

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On Cara Delevingne: Saint Laurent Tapestry Teddy Jacket ($2450); Perverse Amazeballs Sunglasses ($48); Chanel Black Belt ($572) and Calfskin & Neoprene Sneakers ($995).

Shop our pick:

See the new staple item we think all the cool girls will be wearing soon! 

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.