This Unretouched Swimwear Campaign Is So Inspiring

Erin Fitzpatrick

We wouldn't blame you if you've forgotten what real women look like in bikinis; thanks to unrealistic ad campaigns, you'd think all of us have perfectly coiffed hair, year-round tans, and toned bodies every time we hit the beach.

But Aerie wants to challenge that ideal: As PopSugar reported, the brand has released its new unretouched swimwear campaign, and the result is truly inspiring. Featuring au naturale hair and varying shapes and sizes—plus super-cute swimwear styles, of course—this is one campaign we can truly get behind.

Scroll down to see Aerie's new unretouched swimwear campaign!

What do you think of this new campaign? Tell us in the comments below, and click here to shop Aerie swimwear!

Explore: Aerie, Swimwear

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