L.A. Girls Will Go Crazy for This New Denim Brand

Erin Fitzpatrick

What do you get when you mix a seasoned denim expert, a dash of L.A.-girl cool, and some covetable new clothes? The brand-new line Adaptation.

As Vogue reports, the Los Angeles–based brand was created by Ali Fatourechi, the founder of celeb-favorite line Genetic Denim. After parting ways with that brand, he’s now back with Adaptation, which boasts California-cool staples like boyfriend jeans, graphic tees, bomber jackets, and more. One standout piece is a checkered varsity jacket that would instantly punch up any look. Plus, the denim selection is top-notch, featuring skinny and boyfriend iterations with cool distressed details. Oh, and how could we not mention the cheeky tee emblazoned with the phrase “Welcome to California / Now Leave”? We rounded up our favorite picks from the collection, which are currently available to preorder on Fwrd.com.

Scroll down to preorder pieces from new brand Adaptation!

Are you a fan of this new brand? Tell us in the comments below!

Opening Image: Adaptation 

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