PSA: Abercrombie & Fitch Is Looking Very Different These Days

Aemilia Madden

The year: 2003, the jeans: Abercrombie & Fitch's super-low rise bell-bottoms. Those were the days when there was nothing quite like walking into your local mall (R.I.P) and taking in the sweet scent of Fierce wafting from out of the A&F store. Now, fast forward to 2016, and prepare yourself, the Abercrombie & Fitch you once knew is doing something very different. The brand has launched its new denim campaign "The Blues," and we have to say, we're really feeling the brand's fashion-forward take.

With the introduction of denim jumpsuits, wide-leg jeans, and of course, a good crop flare, the brand is moving in a new and exciting direction. Still, expect to see your favorite classics sticking around too. Plus, count celebrities including Gigi Hadid as fans of the brand this summer. Intrigued? Check out the new campaign video below along with shots of the denim headed your way. 

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